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NOTE:

All images and content of this informational page is approved by Tom Byer for promotional purpose. Soccerbook Consulting and affiliates do not represent Tom Byer/T3 IP, brand or commercial activities

ORGANIZATION ENDORSEMENTS & COLLABORATION

His material, IP and philosophy has been shared with some of the worlds most reputable football organizations: 

 

⚽️ Philippines FA

⚽️ FIFA

⚽️ UEFA

⚽️ AFC

⚽️ DFB

⚽️ Bundesliga

⚽️ The FA

⚽️ Premier League

⚽️ Japan FA

⚽️ J.League

⚽️ China FA

 ⚽️ US Soccer

⚽️ MLS

⚽️ Croatian FA

⚽️ Indonesian FA

⚽️ Indian FA

⚽️ Manchester Utd

⚽️ AS Napoli

⚽️ Tottenham Hotspur

⚽️ Ajax

⚽️ Dortmund

⚽️ Dinamo Zagreb 

⚽️ Croatian FA’s curriculum

EARLY CHILDHOOD ACADEMIC & ATHLETIC EDUCATION DEVELOPMENT

Tom is endorsed by Dr. John Ratey (author of Spark!) of Harvard University Medical School


'Tom Byer’s approach to coaching football is a game-changer” 


Stanford University and University of Houston have made detailed research studies examining the relationship between Football Starts at Home®/Soccer Starts at Home® and improvements in children’s education, social development, building self-confidence and physical health. His initiative helps improve early childhood development through the education & engagement of parents. 


Dr. Ratey and other neuro-scientists study the correlation of children's early soccer education and their academic ability and performance because they have found that soccer training activates the neural networks and hardwires the learning component of the brain (cerebellum) which is the seat of the unconscious mind.

SOCCER STARTS AT HOME

SOCCER STARTS AT HOME

DOWNLOAD A FREE PDF COPY


Football Starts at Home® and Soccer Starts at Home® program and philosophy isn't 'coaching', rather, it fosters a culture of development through inspiring positive engagement between parent and children and introduces early phase ball relationship which helps develop cognitive skills, coordination, balance and agility. 


Toms best selling book has been published in several languages including English, Japanese and Chinese

MEDIA SEGMENTS

CORPORATE SPONSORS

SOCCER STARTS AT HOME

Tom became a household name in Japan


⚽️ Children's TV show Ohasuta hosted "Tom-san's Soccer Technics" segment, 

aired every weekday mornings 

⚽️ Japan's leading comic book "Koro Koro" comic reached 1.3 mil children month

⚽️  Authored 4 best-selling books 

⚽️ Produced five top-selling DVDs

MEDIA RECOGNITION

CORPORATE SPONSORS

CORPORATE SPONSORS

Tom’s work has been covered extensively 


⚽️ BBC Sports

⚽️ Sky Sports

⚽️ CNN

⚽️ Time Magazine

⚽️ Economist Magazine

⚽️ HBO Real Sports (with Bryant Gumbel)

⚽️ FIFA TV

⚽️ Vice Sports

⚽️ ESPN

⚽️ The Guardian

⚽️ Financial Times

⚽️ The New York Times

⚽️ Sports Illustrated

⚽️ Four Four Two Magazine

⚽️ Fox Sports

CORPORATE SPONSORS

CORPORATE SPONSORS

CORPORATE SPONSORS

Tom has produced numerous sponsor clinics, promotional events and point of sale promotions for some of the biggest companies


⚽️ Adidas

⚽️ Google

⚽️ Yahoo Japan

⚽️ McDonald’s

⚽️ Coca-Cola

⚽️ Domino’s Pizza

⚽️ Canon

⚽️ Nestlé

⚽️ AIA, Insurance

⚽️ Volkswagen

⚽️ Optus Sports

"As football people, we must humbly listen to what he has to say without turning away. This will bring about a new development in football”


Former Japan National Team Manager Takeshi Okada

Carine and I have known Tom Byer for many years and connected through our work in technical player development which has been largely influenced by and in admiration of Wiel Coerver. (see story). Tom and I have known of each other since 1989, but it wasn't until the 2017 USC convention that we met in person when Tom was a panelist with the head of US Soccer Development Academies, USA U18 WNT coach and founder of ECNL, moderated by associate, legendary US women's soccer coaching icon Anson Dorrance.


My approach to player development is very similar to Tom's approach and I have a great deal of admiration for the inspiring work he's done in the area of youth technical development. I share similar mission to educate players, families, coaches and key football stakeholders on the importance self practice, free play and developing ones soccer skills in the home, local park, neighborhood and schoolyard as well as the social and academic benefits that come with mastering the ball. 


Coaches, fans and clubs place and pay a premium for the dribblers, goalscorers, creators, game savers and entertainers. These players provide moments of individual genius or inspiration we all remember and crowds want to see. It takes many years for players to develop technically which requires enormous dedication to self practicing and strained by master technicians, with the emphasis on the love of ball, love of game and love of competition. 


To become technically special, players and not be an ordinary unremarkable "cookie cutter" type player, young players must be introduced to the ball and be immersed in all facets of technical development at the earliest possible age and it should be presented as play, not training or practice. Ball mastery develops the potential for 'special players' and encourages the explorative mindset in children. I believe:


⚽️ Players can and should practice more at home, in the schoolyard and neighborhood

⚽️ Players must learn and be taught to self-practice with intensity, frequency, quality

⚽️ Players should be educated on playing in a variety of systems

⚽️ Clubs should be player-centric at least as much as they are team-centric

⚽️ More time should be dedicated to technical practice and less time playing organized games, events and tournaments 

⚽️ Players should spend less time on travel and more to dedicated practice & experimenting in local friendly games 

⚽️ Players should be playing on all surfaces and field sizes but NOT be playing on larger fields at younger ages as large fields at too young an age favor athleticism, stamina and power over artistry and technique which is typically detrimental to developing highly creative and technically proficient players

⚽️ Talented and able players should have the opportunity to play and at least train up frequently, or permanently

⚽️ More focus should be placed on technical development, less 'systems' based teaching

⚽️ Players must take ownership for self training and responsibility (player-centric not coach-centric)

⚽️ There should be as much emphasis on win-loss in practice than just team results and records, meaning that players should be permitted and encouraged to compete in practice, not only in games but in technical competitions 

⚽️ Players need permission to create and to explore. Without this there is no action 

⚽️ Players should endeavor to 'over-dribble', be creative and pass/share ball only if their teammates are in a 'better' position than themselves because too many players share the ball with teammates, without exploring other options to beat their immediate opponents and be an individual threat to them

⚽️ Passing collectively and obsession with rondos in systems, team-centric environment can stifle individual flair and creativity because players need to be able to become better 'on the ball' for more than a brief encounter which mans they want to attract pressure, not shy away from it. If not, players risk becoming 'cogs in a wheel' and are often not presented with the latitude to take risks and develop a broader skill-set

TOM'S UNIQUE & PROVEN APPROACH

Tom believes the motor skills and technique developed in the home when the players are in their formative years, enhances their learning curve when players move into organized soccer. I agree with this because as a player myself I benefited significantly from this same philosophy due to my fathers understanding of individual development, because I entered organized youth soccer very late by today's standards but managed to achieve significant success as a player due to my technical baseline being so high, thanks to my father and the environment and culture I was immersed in, albeit unknowingly. Before I had even played a tournament or competed in a league or traveled to play, I learned how to compete and survive at home with and against my brothers, in the neighborhood and schoolyard.  


Tom's expertise developing young players is heavily sought after having conducting events for clubs, leagues and national football federations and professional clubs worldwide and is has long been one of the most recognizable and respected figures in Japanese soccer for his significant contributions to the growth of the game including influencing the careers of many of Japan's national team players. Tom has massively influenced the Japanese culture of players self development and 'self practice' to Japanese youth soccer players through his many demonstrations with 'Coerver Coaching Japan' which he created and operated, establishing the world's largest commercial individual technical skill development football school business. As a result he developed a huge following supported with TV shows, magazines and camp for at all ages. 

 

After 'Coerver Coaching' in Japan/Asia Tom launched T3 which led him to being hired by the Chinese Football Association to assist in their desire to popularize the game in the worlds most populous country. T3 became the biggest name in Chinese youth football receiving major, support investment and contributions from Beijing Guoan, supporting grassroots football development together with the Beijing Bureau of Education. 


Through his "Soccer Starts at Home" platform Tom fosters a culture of learning in the home. Tom is now focused on players ages 1-4 years of age and educating parents on how families/parents can create a culture of play and love of ball and movement within the home, the childs playground. 


For over 30 years T3 International has been promoting and pioneering grassroots player development programs teaching technical football skills to young children and educating parents and organizations on parental involvement, successfully supercharging grassroots and youth player development at clubs, leagues and federations through brand activation, coach and parent informational and educational seminars and multimedia content including virtual and in-person events coaching children initially across Asia then expanding to create global bespoke platforms.


Tom has partnered with national federations, education ministries, and football clubs worldwide, introducing his philosophy to grassroots initiatives and activations advocating holistic development approach that integrates cognitive, social, and physical growth with technical football skills.


Tom believes that many coaches prevent children to do what they naturally do which is to dribble and be creative and learn to possess the ball

TOM BELIEVES

⚽️ players competency and comfort/relationship with the ball when they are young results in improved confidence and better tactical/decision making when players get older. developing a players technical foundation in the formative years (2-6) means that by age 10-12 years of age players ball feeling/touch and thereby creativity and decision making will be superior to other late starters or those players who focused more on physical and tactical qualities at younger ages. 


⚽️ the foundation of football skills can largely be built in the home during early childhood, with parents playing an integral role instilling confidence, coordination, and motor skills in their children before they join formal training


⚽️ parents can spark their children's interest and motivation in soccer through familiarity and love of ball influential role of parents during the early years enabling children to manipulate (not just kick) a small ball


⚽️ when parents are provided with basic knowledge to help children as their first ’teachers’ they can repeatedly practice core movements and skills, both indoors and outdoors setting achievable tasks and fostering success through encouragement 


⚽️ in early stage development a child's play within the home with parents/siblings plays more of a significant role than competetive team coaches in developing basic football skills


⚽️ fun, non-coercive performance and repetition of core movements and ball feeling techniques prepare children to become technically superior football players when they later join formal teams or competitions


⚽️ beyond football skills, this training boosts children's confidence, self-esteem, motivation, overall fitness, coordination and even academic performance


⚽️ increasing parent-child interaction, helping to build richer and closer relationships and significant value to families and parent


⚽️ A child’s brain grows to about 80% of the adult brain by age 3, and 90% by the age of 5, therefore fundamental motor skill development is recommended from ages 2 to 8

WHAT MAKES JAPANESE SOCCER UNIQUE

Japan is has long been considered one of the best developers youth women's soccer talent globally. It has produced world class players, has won many women's FIFA world championships and is increasingly more respected on the men's side. Tom Byer is able to provide more valuable insights into the reason why Japan have done so well. Here are some: 


🇯🇵 Japan has far smaller amount of registered youth players than the USA and significantly less than North Carolina and California 

🇯🇵 In Japan players use everything from tennis balls to regular soccer balls when practicing in order to develop better ball feeling 

🇯🇵 Japanese players play and train in small spaces due to expansive urban areas and a lack of grass and turf facilities means that players experience a mixture of playing facilities: long and short grass; concrete; dirt-gravel; concrete-hardtop

🇯🇵 Japan is a year-round, one-sports culture prioritizing technical skill development

🇯🇵 Japan has excellent younger technical players and excellent development system, even with less licensed coaches than the USA 

🇯🇵 Japan has a practice culture, not just competition culture 

SOCCER STARTS AT HOME: DOWNLOAD FREE PDF

https://tomsan.com/books/football-starts-at-home.pdf

File coming soon.

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